{"id":939,"date":"2013-12-07T00:32:35","date_gmt":"2013-12-07T00:32:35","guid":{"rendered":"http:\/\/www.housingcamera.com\/blog\/?p=939"},"modified":"2014-02-17T19:39:18","modified_gmt":"2014-02-17T19:39:18","slug":"dema-2013-manufacturer-round","status":"publish","type":"post","link":"https:\/\/www.housingcamera.com\/blog\/news\/housing-releases\/dema-2013-manufacturer-round","title":{"rendered":"DEMA 2013 Round-Up by Manufacturer"},"content":{"rendered":"

\"DemaBanner\"<\/a><\/p>\n

The DEMA show this year took place in Orlando Florida between Nov6 to Nov9. \u00a0I have finally gathered all the info to write a round-up of the new developments and our take on the show this year. \u00a0Better late then never and still very relevant as the new products will dominate the market throughout 2014.<\/p>\n

I will summarize the information by manufacturer.<\/p>\n

Nauticam<\/strong><\/p>\n

Nauticam have been working non-stop on new products and developments. \u00a0They have proved themselves once again this year as the leading innovators and most exciting booth on the floor.<\/p>\n

The first thing I saw and played with was their new pressure sensor system that notifies you in advance of any loss of pressure that may eventually turn into a leak. \u00a0The system is very easy to use and will be installed in all the new DSLR housings and most mirrorless housings as well.<\/p>\n

New housings that are in development are the Canon G16, Canon S120, Olympus OM-D EM-1, Panasonic GX7 and Original \/ Compact Black Magic . \u00a0The Canon 70D housing that has recently been announced is very impressive and this DSLR camera is creating quite the buzz among underwater photographers.<\/p>\n

\"Canon\"Panasonic\"Canon\"Sony<\/p>\n

One of the exciting new things at the booth was the new Super Macro lens.<\/p>\n

\"Nauticam<\/a><\/p>\n

This is a very unique piece of glass designed for extreme macro work and provides close-ups at ration of 2:1 with a crisp sharp \u00a0images even at the corners. \u00a0Nauticam’s intent is to expand this line into more super macro lenses that reach even a 3:1 ratio.<\/p>\n

Also seen at the booth are the new Carbon Fiber arms which will help making the packages neutrally buoyant.<\/p>\n

Nauticam \u00a0is now distributing Keldan lights<\/a> in the USA and have also displayed the new, high tech FIX lights with their unique fiber optic trigger. \u00a0<\/span><\/p>\n

\"Keldan<\/a> \"Fix<\/a> \"Fix<\/a><\/p>\n

Ikelite<\/strong><\/p>\n

Ikelite’s booth stopper this year was probably the new Canon G16 housing<\/a> which comes in 2 versions: Small non-TTL and larger TTL housing. \u00a0This is very good news since the older G15 and G12 housings were a bit big when comparing to the competition and a smaller version was hoped for.<\/p>\n

\"Ikelite<\/a> \"Ikelite<\/a> \"Ikelite<\/a><\/p>\n

Ikelite also announced the release of the Manta strobe which will be shipping before the end of the year. \u00a0It will be more powerful than the S&S YS-01 but also more expensive. (GN 22 and ~$600)\"Ikelite<\/p>\n

The Vega light will also soon be ready and will put Ikelite back on the map again with a powerful and attractive video light.<\/p>\n

\"Ikelite<\/a><\/p>\n

Very exciting news in my opinion was the prototype that was displayed of their new compact DSLR housing for the Canon SL1. \u00a0Hopefully they can keep this housing in the $1000 range and that may be a first of many compact and inexpensive DSLR housings.<\/p>\n

\"Ikelite<\/a><\/p>\n

Fantasea<\/strong><\/p>\n

Fantasea displayed the new G16 housing at the booth which will be shipping next week (~Dec12). \u00a0The demand for this housing is huge and we already have pre-orders waiting for it. \u00a0The housing is very similar to the G15 and also is priced the same. \u00a0We have already listed our recommended packages with this housing and they can be seen here<\/a>.<\/p>\n

\"FantaseaCanon<\/a> \"FantaseaCanon<\/a><\/p>\n

Aquatica\/Amphibico<\/strong><\/p>\n

Aquatica continue to make their exceptional DSLR housings. \u00a0This years new models are the 70D, Nikon \u00a0D600 and the popular D7100. \u00a0New housings will be announced next year. \u00a0We are crossing our fingers for a new compact housing line for mirror less cameras and high end point and shoots.<\/p>\n

The Amphibico Rouge and Genesis line of high end video housings are very impressive on display and will continue to sell this year as well.<\/p>\n

\"Amphibico<\/a> \"Aquatica<\/a> \"Aquatica<\/a><\/p>\n

Equinox<\/strong><\/p>\n

Equinox continues to improve their housings making them smaller, more ergonomic and compatible with many cameras. \u00a0The Black Magic<\/a> and the 70D DSLR<\/a> are notable sellers for this upcoming year.<\/p>\n

They have also announced a line of GoPro accessories which should be available later in the year.<\/p>\n

\"Equinox's<\/a><\/p>\n

Olympus<\/strong><\/p>\n

Olympus displayed one new prototype housing for the OM-D EM-1. \u00a0This housing is expected to be a very good seller if in fact it will be ready on time. \u00a0The current estimate is that it will take a while, at least 3-4 months.<\/p>\n

\"Olympus<\/a> \"Olympus<\/a><\/p>\n

BTS – Beneath the Surface<\/strong><\/p>\n

BTS displayed this year their extensive line of Locline arm systems<\/a>, especially for action cameras. \u00a0We are proud to have been one of their first dealers and we consider them to be close colleagues and the most innovative tray\/arm manufacturer in the industry. \u00a0Almost any adapter between arms\/trays or housings and lights are available. Custom made adapters are also made for us and others on a monthly basis.<\/p>\n

Their complete catalog will soon be on our website.<\/p>\n

\"DSC00048\"<\/a> \"DSC00047\"<\/a> \"DSC00046\"<\/a> \"DSC00045\"<\/a><\/p>\n

Light and Motion<\/strong><\/p>\n

L&M are an easy to spot booth. \u00a0Always a very well designed booth, filled with people at all times. \u00a0The SOLA line was not changed much this year, 2 new additions: SOLA Video 2100 F\/S which replaced the 2000 and SOLA 2500 Flood only which is their new lower end powerful light to fill the gap between the 2100 and 4000.<\/p>\n

The exciting news this year was the release of the GoBe lights. \u00a0Light and Motion have been making Dive lights and Bike lights for many years and this development is a mixture of both. \u00a0A mid-range light that can be used for any outdoor and water related activity. \u00a0Highly versatile with replacing heads for Focus \/ Video or Dive light and comes at 2 power levels of 500 or 700 Lumens.<\/p>\n

The lights will soon be on our website along with some great that combine a few of the Gobe’s features. Stay tuned for that.<\/p>\n

\"Light<\/a> \"Light<\/a> \"Light<\/a> \"Light<\/a> \"Light<\/a> \"Light<\/a> \"Light<\/a> \"Light<\/a><\/p>\n

Itorch<\/strong><\/p>\n

Being proud Canadians, we are very happy to see a fellow Canadian company succeed and Itorch are doing very well. \u00a0Their line of underwater lights is expanding and getting better every year.<\/p>\n

The new notable lights that were added to the collection this year are:<\/p>\n